Subaru of America is offering eligible U.S. Military personnel a $500 bonus toward the purchase of a new Subaru.  Active duty and reserve members of the U.S. Army, Navy, Air Force, Marine Corps, Coast Guard and National Guard, as well as Veterans and Retirees within twelve (12) months of the date of separation. This program only extends to a spouse or domestic partner residing in the same household. (address verification required) Vehicle must be registered, titled and insured in the name of the eligible participant or their spouse or domestic partner, residing in the same household. Address verification is required. Vehicles registered for commercial use are not eligible for this program. Authorization is not transferable.

We support you on and off the road with the Subaru Military Discount Program and are proud to offer a special discount to active-duty and reserve members of the six branches of the United States Military as well as the National Guard.  Eligible branches include:
  • Air Force
  • Army
  • Coast Guard
  • Marines
  • Navy
  • Space Force  
How Does It Work
Participant negotiates their best price directly with the retailer and retailer must clearly disclose an additional discount of $500.00 on the Bill of Sale or Lease Agreement. In addition, customer must receive the benefit of any applicable zone, regional, customer or retailer incentives or rebates, including customer or retailer finance or lease cash in effect at the time of purchase. Offer may not be combined with other SOA coupons or offers, unless specifically stated.
Maximum of two (2) vehicles within a 12-month period (includes all vehicles purchased using VIP programs)

For complete program details and eligibility information, please contact your local participating Subaru retailer or you can contact the VIP Program Headquarters at Subaru of America at:


Phone: 1-800-VIP-0933

Documentation Required to Access Program Benefits
  • Department of Defense correspondence attesting to Duty Status

Because words aren't the only way Subaru thanks you for your service.

Love.  It's what makes Subaru, Subaru.

*Subaru is a registered trademark. Limited time offer subject to change without notice. Valid in the U.S. only, except Hawaii. Terms and conditions apply. Prior sales excluded. Certain models may be excluded. May not be combined with all Subaru incentives.

Learn More About the Program