VIP Programs
VIP Educator Program
We are proud to welcome those who nurture and educate students in our community to the Subaru VIP Educator Program. From August 1 through October 31, active classroom teachers of PreK–12 schools may be eligible for an additional $500 off the purchase or lease of a new Subaru.
Who Is Eligible?
The Subaru VIP Educator Program discount is available to active classroom teachers, principals, and vice principals of PreK–12 schools.
Eligible U.S. Educators (PreK–12):
- Active Classroom Teachers
- Principals and Assistant Principals
- Certified Educational Assistants
- Certified Substitute Teachers / Teacher Aides / Teacher Assistants
- Child Development Teachers
- Department of Defense Education Activity (DoDEA) Teachers
- Faculty, Lecturers, and Instructors
- Instructional Assistants, Paraprofessionals
- Special Education Teachers
- Specialized Teachers (including, but not limited to: Speech-language pathologists, hearing impaired, JROTC, music, dance, dramatic arts, art, journalism, speech, home economics, vocational education, adult education, family and consumer science, engineering, agriculture, marketing, and athletic coaching)
- Headmasters, Superintendents, and Assistant Superintendents
- A spouse or domestic partner of an eligible participant, residing in the same household (verification of eligibility and address required)
Who Is NOT Eligible?
- Friends or other family members of eligible participants
- College or University Employees
- Child care staff (working with children under PreK–Kindergarten level)
- Retired Teachers
- Uncertified Homeschool Teachers
- Other school employees such as cafeteria, maintenance, office, computer IT staff, librarians / educational media specialists, occupational therapists, pupil personnel services, school guidance counselors, school nurses, school psychologists, school social workers, and general staff
Please note: At the time of purchase, the participant must be a U.S. resident, and the vehicle must be titled in the U.S. (excluding Hawaii).
How to Participate
1. Verify Eligibility with ID.me
Eligibility verification is a mandatory step and is securely handled by our trusted partner, ID.me. If you don’t already have an ID.me account, you will need to create one. ID.me offers multiple verification options, including State License Lookup or Document Upload.
For assistance, please visit the ID.me Support page. For more information on educator group discounts, visit ID.me for Teachers.
2. Request Your VIP Authorization Form
Complete the Subaru VIP Educator Program Request Form. Auto-approved authorizations are issued immediately. Requests requiring additional information are typically processed within 24 business hours.
3. Visit Your Subaru Retailer
Bring your approved VIP Authorization Form to the Subaru retailer of your choice. The additional $500 discount will be applied to your purchase or lease.
Important Details to Note
- Vehicle Eligibility: New vehicles only. Vehicles must not have been previously titled and generally have fewer than 500 miles. Demonstration and used vehicles are not eligible.
- Transaction Limit: Limited to two (2) VIP program transactions per calendar year.
- Program Combinations: This offer generally cannot be combined with other Subaru of America promotional offers, including VIP Premier, Signature, Military Programs, or most coupons (exceptions may apply).
- Taxes and Fees: Customer is responsible for all applicable taxes, licensing, registration, lease fees, and any retailer administrative or advertising fees.
- Financing and Leasing: Subject to standard credit approval. VIP customers may still qualify for special financing or lease offers available at the time of purchase.
- Accessories and Extended Warranties: Pricing determined by the retailer and agreed upon at time of purchase.
- Trade-Ins: Trade-in values are determined by the participating retailer.
Questions?
If you have questions about the Subaru VIP Educator Program, please contact:
Email: vipprogram@subaru.com
*This program is subject to change without notice.

MILITARY PROGRAM
At Subaru, we are proud to welcome those who serve to the Subaru VIP Military Program. Through this program, those in active duty and reserves, all military retirees, and veterans within 24 months of separation may be eligible to receive $500 off the purchase or lease of a new Subaru.
Once you negotiate your best price with a Subaru retailer, you’ll receive the additional $500 military discount. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase.
Click the link below to request a military discount today. Note your eligibility must be verified by our trusted partner, ID.me, during the request process.
REQUEST A SUBARU MILITARY DISCOUNTFor complete program details and eligibility information, please contact your local participating Subaru retailer or VIP Program Headquarters at vipprogram@subaru.com for further assistance.
Because words aren’t the only way Subaru thanks you for your service.
*Offer subject to change. Cannot be combined with other VIP program offers. May be combined with any other retailer or customer incentives when purchasing. This offer applies to those in active duty and reserves, all military retirees, and veterans within 24 months of separation.
HEALTHCARE PROGRAM
At Subaru, we are proud to welcome doctors and nurses to the Subaru VIP Healthcare Program. From June 1 to August 31, 2026, medical professionals may be eligible to receive $500 off the purchase or lease of a new Subaru*.
Once you negotiate your best price with a Subaru retailer, you’ll receive the additional $500 VIP Healthcare discount. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase.
Click the link below to request a healthcare discount today. Note that your eligibility must be verified by our trusted partner, ID.me, during the request process.
REQUEST A SUBARU VIP HEALTHCARE DISCOUNTFor complete program details and eligibility information, please contact your local participating Subaru retailer or VIP Program Headquarters at vipprogram@subaru.com for further assistance.
*Offer available June 1 through August 31, 2026. Offer subject to change. Cannot be combined with other VIP program offers. May be combined with any other retailer or customer incentives when purchasing. This offer applies to doctors, nurses, and hospital employees verified through ID.me